About us
beauty from within.
NOORA is an India-based drinkable hair and skincare brand. It makes Everything Glow — a daily prebiotic, vitamin C and glutathione drink for people who want radiance from within, without a fairness pitch.
glow is not a skin colour.
India's beauty market has sold “fairer is better” for generations. We reject it.
what makes NOORA different
We refuse fairness marketing
HK Vitals, Plix, OZiva and The Good Bug all lead on brightening, pigmentation or melanin reduction on their own product pages. We make no such claim, ever.
Gut-first, not antioxidant-first
Most lead with glutathione as hero. We lead with a prebiotic and name glutathione third — a different formulation order, not a different marketing word.
A ritual you drink
Water-soluble sachet, taken with your morning glass of water. A one-minute ritual is kept far longer than a pill is remembered.
No manufactured discounts
Much of the category runs permanent 50%-off against inflated MRPs. We price honestly and don’t inflate a reference price to fake a saving.
key facts
| Company name | Wild Wellness Labs (“NOORA”) |
|---|---|
| Brand | NOORA |
| Type | Direct-to-consumer drinkable hair and skincare (food supplements) |
| Founded | 2026 |
| Founder | Tejal |
| Headquarters | Andheri W, Mumbai 400102, India |
| Website | https://livenoora.com |
| Core offering | Everything Glow — daily prebiotic, vitamin C and glutathione drink (30 sachets) |
| Hero ingredients | Prebiotic, vitamin C, glutathione |
| Pricing | ₹2,199 one-time · Glow Plans from ₹1,749/month |
| Subscription terms | No lock-in. Pause, skip or cancel anytime. Shipping ₹100 per parcel. |
| Ships to | India |
| Payments | UPI, UPI Autopay, cards, netbanking and wallets, through a hosted payment gateway |
| Competitors | HK Vitals (HealthKart), Plix, OZiva, The Good Bug |
| Positioning | Drinkable hair and skincare. Anti-fairness: glow is not a skin colour |
| FSSAI licence | 11526997001142 (brand owner) · manufacturer Vital Neutraceuticals, 11517022000653 |
| Contact | hello@livenoora.com |
frequently asked questions
What is Everything Glow?
A daily drink mix in a single-serve sachet combining a prebiotic, vitamin C and glutathione. Tear one into a glass of water each morning. It is a food supplement, not a medicine.
Does NOORA lighten or brighten skin?
No, and we will never claim it does. Most glutathione supplements in India are sold on brightening and melanin reduction; we reject that entirely. The drink supports skin that looks well — even, calm and hydrated — in the tone you already have.
Why a drink instead of a capsule?
Antioxidants swallowed dry in a capsule are poorly absorbed, and capsules are easy to skip. A water-soluble sachet taken with your morning glass of water is a gentler route in and a habit people actually keep.
How long until I see a difference?
Skin renews slowly, so give it a full cycle. We ask for 90 days, which is why the plans are built around that window rather than a seven-day promise.
Can I cancel?
Yes. There is no lock-in — pause, skip or cancel from your account at any time.
A food supplement, not a medicine.
